Frequenlty Asked Questions

Masdr is a company owned by the General Organization for Social Insurance, established in 2018 with the aim of enhancing well-being and prosperity through a range of products and services offered to establishments, their employees and their families.

• Customer Experience
• Fintech
• Business Enablement
• Health and Wellness

Masdr is proud to support and empower more than 60 clients from both government and private sectors. Some of the most notable clients include:

• General Organization for Social Insurance (GOSI)
• Ministry of Municipal and Rural Affairs
• Ministry of Industry and Mineral Resources
• Civil affairs
• Al Rajhi Bank
• SAB Bank
• Saudi National Bank

Masdr offers a range of innovative products that enhance customer experience, making it more efficient and seamless while focusing on improving the well-being of individuals and organizations. Here are some of the key products:

Virtual Visit (Endak)

• Seamless Access: Enables organizations to create virtual offices that allow customers to access services and consultations from anywhere, using any internet-connected device.
• Enhanced Comfort and well-being: Reduces effort and time spent on commuting, providing customers with easy access to services without additional burden.

AI-Powered Digital Human

• Text Interaction (Chat): Delivers smart and instant responses to customer inquiries, ensuring a smooth and efficient experience.
• Voice Interaction (Callbot): Handles customer calls accurately and quickly, providing continuous support to meet their needs.
• Visual Interaction (Labeeb – The Digital Human): A sophisticated digital persona customizable to reflect the organization’s identity, offering an engaging and interactive experience that enhances customer satisfaction and communication.

 Masdr supports organizations in the financial sector through its innovative data product, which provides integrated services to enhance customer experience, improve business performance, and achieve strategic goals. This is accomplished through:

• Enhancing Customer Experience: By streamlining processes and delivering a seamless, fast experience that meets customer needs.
• Expanding Customer Reach: Utilizing smart analytics to help organizations target new segments and grow their customer base.
• Empowering Smart Decision-Making: Providing accurate information and comprehensive insights to improve decision quality.
• Risk Mitigation: Offering proactive insights that enable organizations to manage risks effectively and minimize their impact.

Masdr empowers organizations and supports their growth by providing innovative solutions aimed at improving financial and operational efficiency, contributing to the creation of an integrated and sustainable work environment.Masdr’s Business Enablement Products Include:

• Mudad Platform: The Comprehensive Solution for Payroll Management and Compliance
• Wage Protection Program:
Ensures organizations comply with the Wage Protection regulations issued by the Ministry of Human Resources and Social Development through a digital system that helps them adhere to salary payment requirements.
• Payroll Management System:
An advanced tool that enables organizations to manage payroll processes effortlessly, from preparing payroll statements to transferring salaries to employees, enhancing operational efficiency and reducing administrative errors.

Masdr, in collaboration with the Ministry of Human Resources and Social Development, the Council of Health Insurance, and the Insurance Authority, has launched an integrated service aimed at enabling organizations to comply with health insurance requirements.
Key Benefits of the Health Insurance Compliance Service:

• Monitoring Compliance Rates:
Helps organizations track their adherence to health insurance regulations and requirements.
• Effortless Health Insurance Management & Issuance:
Allows organizations to issue and renew health insurance policies electronically, eliminating the need for complex procedures.